I am waiting for Australian Brands to move on to some of the things highlighted and discussed in this article in the New York Times!
"THE TIME FOR BUSINESS AS USUAL IS OVER BUT THE COMMUNICATIVE FORCE OF FASHION IS NOT. WE NEED IT NOW, MORE THAN EVER."
Disposability is no longer chic. A new magazine joins a host of big brands in exploring the joys of upcycling.
Display Copy, the magazine that debuted online and on newsstands on Oct. 22, looks, in most ways, like a typical magazine.
It has a well-known model/personality on the cover: Paloma Elsesser, the plus-size model, inclusivity champion and British Vogue favorite. It has glossy shoots by famous photographers: Katerina Jebb and Mark Borthwick. And it has clothing credits that include Helmut Lang, Paul Smith, Adidas and Balenciaga.
In one way, however, it is not typical at all. The credits for “where to buy” include the Salvation Army, Etsy and eBay. Display Copy may be a new magazine, but, as the editor’s letter says, it “doesn’t feature a single new fashion item.” Every item of clothing it pictures and promotes is vintage. Secondhand. Thrifted. Pre-loved. For resale.
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