Lorraine Massey redefines what it means to go gray.

Lorraine Massey is redefining what it means to go gray. Rather than letting yourself go, it’s about letting go. It’s about taking control over when and how you do it, and seeing your new hair color as a wonderful opportunity rather than an inevitable curse.

“The journey getting to silver — we are rebranding the word gray — is the biggest challenge,” says Lorraine. “Often, making the decision to go on this journey can be one of the hardest parts. It’s not easy, and there will be many uncomfortable moments. But hey, being too comfortable is overrated, especially as we mature.”

Earlier this year, the 55-year-old British-born stylist, entrepreneur and author published Silver Hair: A Handbook (Say Goodbye to the Dye and Let Your Natural Light Shine) blending empowering stories with quip-filled practical advice for those who want to toss their hair color and embrace their silver strands.

Lorraine says her own journey to going silver required a lot of mental preparation. “Sometimes we have to manifest things for years before we actually do them,” she says.

6 Benefits of going gray:

You get precious time back. “It is also extremely liberating to truly embrace who you really are.”
You gain peace of mind knowing that you are not on the color conveyer belt.
You will save a lot of money! We call this “silvernomics” in the book. “The women who I call “quick silvers” need to get their roots covered every 2 to 3 weeks, so this can be really expensive.”
You reap the health benefits for both yourself and your hair. You’ll be healthier without all those color chemicals.
Our environment will be much healthier because you’re not sending all those chemicals down the drain and into our waterways.
Surprisingly, all tones of silver hair look great on almost everyone.


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