The brand 45 R have used the wonderful older model and boutique owner Linda V Wright in their Winter Campaign indulge me here, winter clothes in spring..but this was too beautiful to let slip.
I would love to own a pair of 45 R jeans before I die! This label that focuses on creating clothes in harmony with the Japanese seasons made by only master craftsmen and artisans in Japan.
Established in 1977, 45 R aims to create comfortable genuine clothes that brings joy to all who wear them. The utmost importance is placed on the sourcing of materials of the finest quality.
The Hands on approach include spinning cotton into yarn, silk screening prints or wood block printing by hand.
There is a 45R ritual every Wednesday that has been going on since opening in 2000. They wash/steam, clean and check quality of their clothes when they receive new items every Wednesday. No matter how big the new shipment is, all of the staff members take all day to make sure the clothes are in the best condition before they reach their customers.
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