Fondazione Prada – The cool School

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Fondazione Prada is a must visit when in Milan. The building, itself, I found so cool it felt a little cold but the vibe is uber cool, if you don't want to stand out too much learn to drape something ... a jumper, a jacket even a cardi! Definitely leave enough time for a caffé at Bar Luce that is where the Sciuraglam are said to feed.

‘What is a cultural institution for?’ This is the central question of today. We embrace the idea that culture is deeply useful and necessary as well as attractive and engaging. Culture should help us with our everyday lives and understand how we, and the world, are changing. This assumption is key for Fondazione’s activities.

Our main interest are ideas, and the ways in which mankind has transformed ideas into specific disciplines and cultural products: literature, cinema, music, philosophy, art and science. Each field is afforded its autonomy, but all have the same overall aim: expanding the range of knowledge. They co-exist with one another, leading to unpredictable resonances and cultural intersections.

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Designed by the American film director Wes Anderson in 2015, Bar Luce recreates the atmosphere of a typical Milanese cafè. As explained by Anderson, “the approach I used to design this bar is exactly the opposite I usually use for the set designs of my movies. I tried to make it a bar you’d like to go to five times a week. When I was really young I wanted to be an architect, and this chance I’ve been given to pretend to be a real one is a childhood fantasy come true!”.

Bar Luce was conceived by the film director as “a space for real life with numerous good spots for eating, drinking, talking, reading, etc. While I do think it would make a pretty good movie set, I think it would be an even better place to write a movie. I tried to make it a bar I would want to spend my own non-fictional afternoons in.”

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