Feit takes the term “sustainable fashion” to a whole new level. Each pair of their shoes are built entirely by hand from natural materials and produced in limited numbers by master craftsman from around the world.
The founder, Tull Price, founded Feit after he witnessed the waste firsthand from mass manufacturing. Instead he decided to marry old world’s traditional craftsman techniques, with the new world’s want of a streamlined, luxury good.
The runners pictured above are made from a single piece of white leather. There’s no need to wear socks with them and when you hold them it feels like you’re holding art.
FEIT was born as a reaction – an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability, and the pursuit of product integrity. Tull refers to this movement as neo luxury.
To help refine this idea, Tull spent most of the next ten years studying and working in Europe, to learn from its use of traditional production techniques and its insights into capitalism and longevity – insights increasingly relevant in today’s world.
FEIT products are a fusion of this dual history – the best of both athletic and classic footwear merged into a modern, minimal luxury product. For Tull, FEIT is a company in which he can be uncompromising in pursuit of his goals, adhering to a strict set of design and manufacturing principles.
So here’s what’s good about the vegetable-dying process. First of all, chemical dyes can lend leather an odor, and they don’t prepare it well for long life. The Feit shoes are made from leather that’s been steamed in the tannins and organic matter from tree bark, leaves, fruit, and roots. This makes the hide more pliable, so it will shape itself to the contours of your foot. It also keeps it breathable, as it was in nature, so you can wear the shoe without socks and not worry about creating a smell. (But really, most of you should wear socks.)
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