You may not be familiar with CristaSeya. I have posted about them before. It is a brand so right for Australia…… it’s not a new brand, having launched back in 2013, but it has managed to stay under the radar, thanks to the ethos of its brilliant founder Cristina Casini. She takes a thoughtful, quiet approach to retail, choosing to release sporadic “editions” instead of fashion collections, and she offers a curated range of objects that includes art, photography, and furnishings.
This from Vogue…….
Given this careful business model, it’s a bit surprising that Casini has decided to launch e-commerce, along with an incredible new range of insanely covetable modern summertime separates called #08 Anaphi.
“It was a hard decision,” Casini explains. “We are against mass and fast consumerism, but we have tried to create a discreet online shop, one that won’t be conventional—it’s temporary and will be open for special projects and limited capsules.”
The 12 featured pieces are available from today through June 18; they range in price from around $364 to $784 and include lightweight shirting, knitwear, dresses, and trousers in blue and white stripes, light camel, and more colors. “Anaphi was inspired by the Greek island of the same name,” Casini says. “It’s where I love to travel on holiday and there is something magical there—a feeling of freedom in this wild, tiny island which I wanted to share.” And now she can with the new online platform. “This will give people the ability to buy CristaSeya even if they aren’t available to come to our atelier in Paris,” Casini adds.
Whether in the city streets or on a far-off beach, these chic clothes are exactly what summer dressing dreams are made of.
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