Very Cool to be old!

Céline unveils its latest poster girl: Joan Didion …… this is what Alessandra Codinha of vogue hyper-ventilated  “ let’s reflect on Phoebe Philo’s ( Céline’s designer) artfully honed aesthetic. You know the one, synonymous with an ideal that’s at once sensual, austere, controlled and achingly, achingly cool. Let’s discuss the facts: that Céline has become the label where all the season’s trends are born, where your chicest friend gets all of her wardrobe inspiration, where your favourite fashion editors save up to spring for statement pieces (Its so good it hurts, really.)

And now let’s talk about Céline’s just-debuted ad campaign featuring none other than immortal-intellectual-and otherwise dream girl Joan Didion. Well, did you just feel the collective intake of breath shared by every cool girl you know? Did you feel the pulse-quickening vibrations of every recent college grad and literature fan? Did you sense the earth trembling beneath your feet? Do you have two eyes and a heart?

DEAR OH DEAR…. there’s more

And come to think of it, of all the celebrity fashion campaign appearances, who better to represent Philo’s ideals – a certain ease of wear, simplicity of line, clothes that are assured, structured yet fluid, decidedly for the woman on the move – than Didion, the original chronicler of heartfelt experience, both her own and others? One whose perpetually Tumblr’d and tweeted packing list famously includes “ 2 skirts, 2 jersey or leotards ( and ) I Pullover sweater,”( an ethos Philo, who proudly advertises her own reliance on a personal “uniform,” would clearly understand), who understood fashion while relying on clothes that didn’t draw attention as much as prepare her for the task at hand. Consider that Joan Didion might be the ultimate Céline woman: brilliant, creative, vaguely recalcitrant. Consider that she may have been Philo’s muse all along.”

I hope Joan got paid a lot of money, an entire Céline wardrobe and a new generation of readers…..its great that it is now very cool to be old. Feeling a bit sorry for those who just had some work done.

Photo: Juergen Teller, Courtesy of Céline

LINK

http://www.elin-kling.com/the-wall/joan-didion-for-celine