Bobbi Brown – new brand – The Ageist

The remarkable Bobbi Brown — honest, groundbreaking, real, and now, at 65, a TikTok star and founder of a new beauty brand. On the day her non-compete with Estée Lauder ran out, she launched her new company, Jones Road, and took the TikTok world by storm. Her first company, Bobbi Brown Essentials, launched in 1991 with the very modest goal of selling 100 lipsticks in a month — then sold out in a day. History is repeating itself with Bobbi releasing modest, effortless-looking videos on social media around how a 50+ woman can do her makeup, and getting a massive response. 

The world is moving quickly and Bobbi is right there, not that she was ever not on the pulse of what was happening. She has authored 9 books, been named Glamour Woman of the Year, is a certified health coach, had her work on the cover of so many many magazines, and is basically a household name when it comes to makeup.

As she says, the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone — and that are as simple to use as they are to master. 

She is not only part of the moment we are living in, she is moving it forward showing models and faces with a range of ages, tones and skin types. Being beautiful is not about being perfect; it is about feeling simply beautiful with who you are.

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  1. I ordered some of this make up and asked a friend’s daughter in LA to take delivery of it and send it to me (they don’t ship to Australia yet). It’s excellent – very good quality and not too expensive. Now I want more!

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