The people at Toast - An English Fashion brand - take recycling seriously. This is an idea of our own brands ... if only!
During April and May, we hosted thought-provoking conversations and a chance to swap your garments in a selection of our shops, as part of TOAST Circle. We heard from thought leaders in the field of fashion circularity and had the opportunity to discuss important issues, ask questions, and connect with our community.
Through these events, we hope to foster a more conscious and circular lifestyle, look at the life of a garment beyond its first wearer, and discuss new ideas around thoughtful consumption. If you missed them or want to re-watch, you can catch up on the talks via our TOAST Circle page, and there will be more swapping events in the months to come.
The first event, hosted at our Brighton shop, was a talk on The Circular Economy with Katie Treggiden. A craft and design journalist as well as founder and director of Making Design Circular, Katie spoke about the role that taking part in the circular economy can play in personal wellbeing and building community. Katie highlighted the fact that by extending the lifespan of a garment by just nine months, you can reduce its carbon, water and waste footprint by 30 per cent. She also spoke about the importance of repair, exploring why we mend and swap clothes rather than buying something new.
Many attendees brought in handmade story cards with their TOAST pieces, detailing where and when they enjoyed wearing the garment. One guest, Jane, found a beautiful dress on the rail which she loved, and spoke to the previous owner. “She adored it for many years, but it simply didn’t work for her anymore as her style had changed,” Jane explained. “I'm walking away today with a beautiful dress and a personal connection to the life it has lived so far. I plan to wear it for my wedding anniversary.” Our Brighton shop manager Nik Ratcliffe also enjoyed the evening. “Seeing our shop evolve into a community space and take on a new purpose is fabulous, and I can’t wait to do more,” he said.
Read the full article here
Share this Post