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Isabella Rossellini is back at Lancome @ 64

Isabella Rossellini has been signed up for a second go round at Lancome @ 64 this image is by the wonderful photographer Peter Lindberg and is unretouched….

This from The Cut and hit the link to read the whole story….

Isabella Rossellini lost her Lancôme contract at 43 and regained it at 63. Now, the 65-year-old actress will appear in ads this year for the brand’s Rénergie Multi-Glow range.

Despite being officially re-signed in 2015, Rossellini’s presence with the brand has been limited — she’s appeared in limited Lancôme imagery and no ads. In 1982, her exclusive contract with the brand made her at the time the highest paid model in the world. After being the face of legendary products such as Trésor for 14 years, Rossellini was replaced (Juliette Binoche succeeded her). There was no confusion as to why she was let go.

“They told me they needed somebody younger. The advertising was aspirational, and even though they have clients of many ages, the desire was for youth,” she told the Cut in an exclusive interview. Magnanimous and not at all bitter, Rossellini called the new-old gig an opportunity to “right” things. “Things change. They tell me my name comes up in their market research still. And now I’m new again! There are very few 64-year-olds — I turn 64 in June — representing a cosmetic company.”

https://www.thecut.com/2018/02/isabella-rossellini-will-reappear-in-lancome-ads-this-year.html

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  1. I love this woman – I’m glad she’s back and challenging the face of cosmetic advertising but at the same time, it is ironic that we have a smart, beautiful woman telling us about products that have nothing to do with her beauty…I’ve just realised that I don’t want any ‘face’ of cosmetics – I just want to be told about products and I don’t need them to be ‘modelled’ to me – by young or old models….I think I feel different about clothes, because it’s good to see how they will look but face products are essentially half sorbolene and half aspirational so it is irrelevant and just doesn’t make sense….but still, rather her than some of the others I’ve seen!

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